What Pop-Ups Actually Charge: Real Prices From New York to London
A steak out of a window for $25. A supper club for £33. A one-night dinner for $1,675. We pulled real, published pop-up prices so you can see what people actually pay.
Why we did this
Everyone thinking about starting a pop-up asks the same question: what do I charge? Most answers online are guesses. So we went and found real prices that pop-ups and supper clubs actually published, with where we found each one.
The prices
| Pop-up | City | What you get | Price | Source |
|---|---|---|---|---|
| Some Guy's House | Brooklyn, New York | Steak, potato and spinach, lowered from an apartment window | $25 | Dexerto |
| Atmosfer at Palm Greens | London | Day of the Dead supper club | £27.50 to £33 | DesignMyNight |
| A Celebration of British Game | London | Supper club at The Waterside, Imperial Wharf | from £33 | DesignMyNight |
| Lush and Hush: The Chef's Table | London | Chef's table supper club | £42.90 to £93.28 | DesignMyNight |
| Drappier Festive Supper Club | London | Festive supper club, all-in | £55 | DesignMyNight |
| 10 Course Chinese and Southeast Asian Feast | London | 10-course supper club | from £70.20 | DesignMyNight |
| Mystery Eats | Toronto | Underground dinner | $70 to $90 per person | Streets of Toronto |
| Eat Out Supper Club | Toronto | Five-course dinner | $85 | Streets of Toronto |
| One Night By Candlelight (Solaya) | London | Candlelit supper club | from £90.10 | DesignMyNight |
| The Alden at Big Green Egg Culinary Center | Atlanta | Live-fire cookout | $103.75 | AJC |
| Flavours of Italy | Toronto | Regular Italian dinner | $140 per person | Streets of Toronto |
| Flavours of Italy (fusion edition) | Toronto | South Asian and Italian collab night | $200 | Streets of Toronto |
| The Alden x Under Pressure Wine Bar | Atlanta | Collab dinner at Brush Sushi | $263.47 per person | AJC |
| Noma LA | Los Angeles | Pop-up from the famous Copenhagen restaurant | $1,500 per diner | Globetrender |
| Charlie's Burgers | Toronto | Three-night chef collab dinner | $1,675 per person | Streets of Toronto |
Toronto prices are in Canadian dollars. Prices are as published by each source at the time we found them.
What the numbers say
Most pop-ups live between $25 and $100. The window steak at $25 and the London supper clubs at £30 to £90 are the normal world. The $1,500 dinners are famous chefs and headlines, not what you should charge for plates on your stoop.
Scarcity does the marketing. The steak window only does a few dozen plates a night, two nights a week. That's not a weakness. A short window and a limited count is why there's a line.
One plate, one price is easiest. The cheapest pop-ups on the list sell one thing at one price. No menu, no decisions, faster line.
Collabs charge more. Every one-off collab night on the list is priced above the same cook's regular dinner. Two names on the flyer is a reason to pay more.
How to price yours
1. Start from what one plate or one session costs you to make, then at least double it.
2. Look at what's near you. A $25 plate works on a block where a takeout dinner is $18.
3. Keep it to one or two items at first.
4. Sell a fixed number, and say so. "40 plates, then we're done."
5. Raise the price when you sell out three times in a row.
Where to put it
Once you have a price, people need to know you're open. On Secret World a pop-up is a flame on the map that shows while you're open, to the people close enough to come. It's free to post and there's no cut. More on that in A steak window, a pizza drop, and the map they're missing.
FAQ
How much should I charge for a pop-up?
Most pop-ups we found charge between $25 and $100 per person or plate. Start from your cost per plate, at least double it, and check what dinner costs on your block.
How much does a supper club cost?
In London, published supper club tickets we found range from about £27.50 to £93. In Toronto, underground dinners run about $70 to $140 per person, with special collabs higher.
Why are some pop-up dinners $1,500?
Those are one-off events by famous chefs, like Noma's Los Angeles pop-up. They're not typical of everyday pop-ups.
Where can I list my pop-up for free?
On Secret World. A pop-up shows as a flame on the map while it's open. Posting is free and there's no commission.